Marchant Property Management Blog

2022/2023 Greenville, South Carolina Rental Market

Brittany Caldwell - Wednesday, March 8, 2023

As of 2022, the single-family residential rental market in Greenville, South Carolina, is thriving. Despite the ongoing COVID-19 pandemic and the economic challenges it has brought, the market has remained strong and shows no signs of slowing down.

One of the primary reasons for this success is Greenville's rapidly growing population. The city has been named one of the fastest-growing metropolitan areas in the country, with a population that has increased by over 20% since 2010. This population growth has led to an increased demand for housing, including single-family rentals.

Another factor driving demand for single-family rentals is the influx of new businesses and industries in the Greenville area. Companies such as BMW, Michelin, and GE have established major operations in the region, bringing with them thousands of jobs and new residents who are looking for housing. Additionally, the city's growing reputation as a desirable place to live has attracted retirees, young professionals, and families, all of whom are looking for quality rental properties.

Despite the increased demand, rental rates in Greenville remain relatively affordable compared to other major cities. According to Zillow, the median rent for a single-family home in Greenville is $1,575 per month, which is below the national median of $1,750. This affordability, combined with the city's strong job market and quality of life, make Greenville an attractive location for renters.

Another contributing factor to the strength of the single-family rental market in Greenville is the limited supply of available properties. Many homeowners in the area have chosen to hold onto their properties and rent them out rather than selling, which has led to a scarcity of available rental homes. This limited supply has created a competitive market for renters, driving up demand and rental rates.

Despite the challenges posed by the COVID-19 pandemic, the single-family rental market in Greenville has remained strong. According to a report by RealPage, a real estate data provider, the Greenville rental market saw an increase in occupancy rates during the pandemic, with rates hovering around 96% in 2022. This is a testament to the resilience of the Greenville housing market and the city's ability to weather economic challenges.

Overall, the single-family rental market in Greenville, South Carolina, is thriving. The city's population growth, strong job market, and limited supply of rental properties have created a competitive market for renters, which has driven up demand and rental rates. Despite the ongoing COVID-19 pandemic, the market has remained strong, with high occupancy rates and a resilient economy. For investors and property owners looking to enter the single-family rental market, Greenville presents a promising opportunity for growth and success.